These industries face the challenge of differentiating themselves from their competitors not only through price.
A possibility is the extension of the product portfolio around increase in value achievements, which let customers no longer think about the base price and make a change to another offerer unattractive.
In particular banks have excellent prerequisites:
- Data that can be related to invoices
- Confidence relationship with the end customer
- Own use for digitizing document processing
- Digital tax consultant for end customers
- Additional services at the counter